Experience feedback“The welcome was pleasant, but the wait was difficult.”
Sonar
What would have made that wait more acceptable for you?
The survey that asks the next question
Sometimes an answer deserves one more question.
Sonar replaces static questionnaires with a conversation that follows up at the right moment and reveals what lies behind each answer.
No credit card. Your first campaign can be live in minutes.
Which journeys?
Healthcare
Understand how a journey was experienced, from welcome to follow-up.
Hospitality
Surface what shaped a stay, beyond the score.
Retail
Understand what made the in-store experience easier or harder.
Mobility
Identify what makes a journey smoother or harder, from booking to arrival.
The blind spot
A score doesn’t always tell you what to improve.
A questionnaire records an answer, then moves on to the next one. Nobody asks why. You get an average, without knowing what to act on.
A conversation, not a chatbot
One more question, and the real problem shows up.
Sonar doesn’t follow up to fill space. It digs when an answer is hiding something useful, and stops when it isn’t.
The conversation
Overall, things went well, but I lacked information while I was waiting.
What would have helped you feel better informed?
The insight
InformationThe issue is not just the wait: it is the lack of guidance during the journey.
The answer clarifies what made the experience difficult and gives the team a concrete point to improve.
Signal to watchGuidance during the wait
In short: a vague answer becomes an identified problem, without adding a single question to the survey.
From idea to published campaign
One brief. One click. A conversation ready to go.
Write in one sentence what you want to understand. Sonar builds the themes, the questions and the follow-ups. All that’s left for you is the review.
The brief
Understand what makes waiting difficult in our journey…
Create the conversation Sonar structures your conversation
Ready to publish
- Reading your objective
- Breaking it into themes
- Writing the follow-ups
First contactWaitingInformation received
In short: you set the objective, Sonar writes the conversation. The time you save writing, you keep for deciding.
What it changes
Feedback you can actually act on.
Nuance before the score
A short answer triggers one follow-up, not ten more questions. Respondents say more while spending less time.
Contextualized verbatims
Every verbatim comes with context: what actually happened, what the person experienced and what they expected instead.
A method that stays yours
You set the themes, the tone and the limits. Sonar digs inside the frame you defined, never outside it.
How it works
Three moves to listen better.
Frame what you want to understand
Describe your context and the themes to explore. The campaign is ready to share within minutes.
Let the conversation adapt
Sonar picks up on each respondent’s own words and follows up wherever something is still unclear.
Decide on feedback, not on an average
Recurring friction and expectations surface from the conversations, ready to share with your team.
Trust first
Your data stays in France.
Sonar relies on Microsoft Azure to host and process data in France, with GDPR requirements considered from the start.
- Microsoft Azure infrastructure operated in French regions.
- Some Azure services may fall within the scope of Microsoft’s HDS certification.
- That cloud-provider coverage does not automatically certify the Sonar application.
The answers are there.
Sometimes the next question is missing.
Create a campaignNo credit card. Your first campaign can be live in minutes.